PRICING YOUR HOME CORRECTLY

30 Apr 2026| Posted by: Dave Tidbold

We recently came across an article from KOLLOSCHE regarding valuations and pricing your property, and they had some really good points we wanted to discuss.

One of the most crucial elements of selling a property – and one you can’t afford to get wrong – is pricing it correctly.

Market conditions are constantly changing, and so we understand that ‘pricing correctly’ can be challenging. You don’t want to overprice or underprice.

An accurate valuation of your home ensures that you’re pricing your home in alignment with current buyer demand, recent comparable sales, and broader market opinion – giving you the best opportunity to attract more interest and get the highest possible price.

OVERPRICING

Overpricing is one of the most common mistakes that we see sellers make. We understand that sellers want to get the highest price they can, but overpricing can lead to extended time on the market, multiple different campaigns and price adjustments, and usually a drop in buyer confidence.

UNDERPRICING

On the other side of the scale, under-pricing can also be to your detriment. Under-pricing, although initially can result in a high level of interest, leaves you at risk of underselling and not receiving the maximum price a buyer would have been willing to pay.

That’s why striking the right balance is so important.

While any real estate agent can provide you with a property appraisal, it’s important to recognise that it is just a guide, and not all guides are accurate.

Here at Tidbold, you can trust that we will provide you with a fair and accurate appraisal, backed by up-to-date supporting evidence.

Our agents will never overestimate or underestimate a home’s value simply to secure a listing. They earn a starting base salary, plus commission – so you can trust their valuations are accurate.

A valuation isn’t just about pricing your property though – it’s also an extremely valuable tool to gain a clear insight into how your property compares to others in the market. You can gain an idea of your home’s strengths and weaknesses, and improvements you can make to enhance overall appeal. Valuations also consider other factors you may not think of such as interest rate movements, buyer behaviour, supply levels, and economic conditions – all of which play a significant role in how a property will perform once it comes to market.

A valuation also serves as a benchmark – allowing your selling agent to assess whether interest levels and offers are matching up with expectations – and giving them the opportunity to adjust their strategy if needed.